People have a really solid idea of what they're

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Online shopping cart abandonment It could be that they want to compare prices with other sites. Or maybe they're using your ecommerce store to create a wish list. Maybe they're distracted by something, maybe their boss is back in the office, they're browsing your site during commercial breaks... it could be anything. The point is not to give up on people who have abandoned their wagons. Often it is for reasons that can be resolved by providing them with the right information or an incentive. Setting up automatic cart abandonment emails is a perfect way to close the deal the second time around. Featured Product Videos Including product videos on your ecommerce website can increase the likelihood of people making a purchase by up to , according to research.

Including videos on your pages increases the time people spend on each page and encou Chinese Overseas Africa Number Data rages people to browse your site's other pages as well. This will lead to more conversions. Product Videos Product videos bring your products and services to life for your customers and provide useful context for their purchasing decisions. They show your products in a positive light and make the shopping experience more vivid. buying and your production values will make your products more appealing. A major gaming retailer saw an increase in return on ad spend ROAS after using product videos that included integrated calls to action CTAs. Include user testimonials TrustPilot data shows that of people trust usergenerated reviews as much as personal recommendations, and nearly of people check user reviews before purchasing a product.



Reviews give a high level of social proof that your products are everything you claim them to be, and having helpful reviews on your site will help you increase sales. Good reviews include the pros and cons of the product, have images of the product, and contain at least two paragraphs. Trustpilot review Including photos and a headline for reviewers, if relevant, can help with products that require higher levels of social proof or benefit from some form of expert testimony. Expert Testimonial Conclusion In this short guide, we've shown you how you can increase the virality of your products by including social sharing options, and we've explained how website retargeting nurtures site visitors on their shopping journey with your brand.