How to write a press release?

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Most messages sent by companies do not arouse much interest among journalists. Almost 90% of all press releases end up in a pool of texts that will never see the light of day. How to write a press release that the media will want to read and publish? Check out the most valuable rules for creating such messages! What is a press release? What questions does the press release answer? Did you know that content matters more than ever today? How to write a good text – the most important rules How to write a press release – golden rules in a nutshell What else should you remember? What is a press release? First, we should clarify what exactly a press release is. Let's use an example.

Let's assume that you have something important to convey to your audience - current and potential customers. You want to inform them about a unique event that could interest them and bring you satisfactory profits. You would like information about Australia Phone Number List event to reach as many people as possible. So you decide to contact the media, which will disseminate it through appropriate media sources. The content you send to journalists is called a press release. In industry literature we can read that a press release is material distributed to the media, devoted to current events in the life of a given company.

Among them, they must choose the most interesting ones that they think will arouse the interest of readers. Media representatives must make appropriate selection each time, rejecting content that does not meet strict journalistic requirements. How to write a successful press release? We recommend Does your company's media image increase sales? What questions does the press release answer? When reading a press release, a journalist wants to get answers to 6 key questions: Who? A question about the sender of the message, i.e. the company that prepared the press release.