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Michael E. Porter and Mark R. Kramer published an article in the Harvard Business Review entitled “Creating Shared Value” back in 2006. In it they outline that companies and their social and ecological environment are interdependent. Companies should recognize these dependencies and use them to generate “shared value” for themselves and society. Seen from the right perspective, the pursuit of profit and social responsibility do not have to be a conflict of goals, but rather they can become a harmony of goals. methodology Companies can identify opportunities to generate shared value in three different ways: Rethink products and markets Revise the value chain.
Develop local clusters Real examples of shared value cannot usually be clearly assigned HK Phone Number to one of the three types - which is why the distinction in the practical application of the concept should not be overestimated. Shared Value: Examples from Practice The specialty chemicals company Kuraray develops polymers that can be completely processed. process can be melted down and reused at any time. This avoids waste and customers are willing to pay a premium for good processability. On regular “health days”, Schenck Process offers employees fresh fruit and a free check-up by the company doctor. Absences due to illness are reduced and productivity increases.
The Provadis University as well as the FOM University and svaerm jointly offer dual study programs. The social added value lies in the fact that participants can finance their studies and gain relevant practical experience in the online marketing industry. The additional economic benefit is that svaerm can train and recruit competent specialists in this way. Let’s generate shared value together! svaerm is a full-service agency . As an agency partner for corporations and SMEs, we create, among other things, tailor-made and well-designed communication campaigns, CSR projects and sustainable WordPress websites with a low CO2 footprint.
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發表於 2024-3-14 14:37:48