Listening to music or playing vide

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Postponing responsibilities during free time is positioned as the second option, especially among most adults (age and age). Likewise, activities performed during free time vary depending on whether it is a weekday or a weekend. Therefore, watching series or movies is the main activity performed during leisure time from Monday to Friday, followed by watching social network content. However, when the focus is on the weekend, the two fall to third and fourth positions respectively. In those days, walking and being outdoors ( ) or going out for a drink ( ) were the two main activities that occupied Spaniards' free time.

Differences in interest in certain activities during the week were observed based on the different generational segmentation data. Therefore, young people up to 20 years old seem to prefer watching content on social networks, o games, while adults up Iran Telegram Number Data to 20 years old spend their time on messaging or shopping. One of the main findings from the report is the propensity of leisure time for brand messaging. of respondents said they tend to listen to and watch content provided by brands in their free time. Among young people aged to Given the possibility of being able to choose how and when a brand is presented.

                                                        

Its own projects and initiatives created and initiated by the brand are positioned as the main option, followed by advertising on traditional media such as television, radio or transportation. Although to a lesser extent, respondents want to engage with brands in their free time through sponsored content or digital advertising in spaces or websites. When a brand enters a space with these characteristics, it does so in a very interesting way. People who enjoy entertainment do it because they want to. We are not talking about obligatory advertising, but proactive advertising, explains Miguel Alonso Martínezí.