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The current timeframe as somewhere in the middle of beta testing. That means it could be months or even years before MUM becomes a fully realized thing. For SEO strategists, that means plenty of time to make adjustments and continue to plan for the new future of search engine optimization, no matter what it looks like. The Most Important Thing You Need to Know About Google MUM Google MUM won’t run without good content that spans the categories people are looking for information about. This means that, despite the big changes, it is more important than ever to keep putting that stellar content out there.

Write those blog posts and add them to your website. Publish a podcast about a specific topic within your niche. Create YouTube videos with details on how your target market can solve a particular problem. Why? People are going to continue to search for this type of information Canada WhatsApp Number Data long into the future. Google MUM just works faster and more efficiently to get through the garbage and find the best content out there to solve the user’s questions. And that’s the really awesome part about it… By continuing to focus on quality over quantity, you likely won’t see a major change after MUM finally rolls out.



What’s even more exciting? The way MUM breaks down barriers between languages and even continents, the expansion of target markets and audiences is even wider than many of us could have imagined. This means a blog post you wrote could reach someone on the other side of the world who doesn’t even speak the same language you do. Which, if you think about it in a very basic sense, it’s a pretty awesome concept. Wrap Up: Google MUM is the Future of SEO? While we can’t be sure exactly what the future holds, we know that the addition of MUM to Google search changes everything.