|
By understanding customer psychology, you will be able to devise the most appropriate sales and customer care strategies. For employees Customer relationship management supports employees in order fulfillment as well as customer care. You can simplify the sales process, making selling, consulting, and customer care much easier. For the store Effective customer relationship management will contribute to maintaining the store's current customer base, and at the same time, build trust with new customers. From there, you can save marketing and advertising costs to focus on your business. In addition, customer relationship management activities also help stores have a more systematic and professional working process . and trustworthy in the eyes of customers. Components of customer relationship management Customer relationship management is considered an activity that brings many practical benefits to businesses.
Therefore, components in customer relationship management also have important Email Data roles and tasks, specifically: Manage information and track customer data to allocate potential customers based on many different parameters. Thereby, you will know which potential customers have a chance of converting into loyal customers of your business. Human resource management tracks employee information, evaluates employee performance and contributions to the company, helping the human resources department manage the internal workforce more easily. Marketing automation allows generating new leads, executing targeted email marketing campaigns. You can also compare advertising spending with sales revenue to balance maximum profits for your business. Customer relationship management model.

The customer relationship management model is a management process of customers' personal information, behaviors, preferences, concerns, etc. The ultimate goal is to increase satisfaction levels and create lasting relationships with customers. Currently, CRM models have been created quite diversely, serving the purposes and needs of businesses. Below, Miko Tech will introduce the 3 most popular and effective models to you. 1. IDIC CRM model The IDIC model was introduced in 2004 and developed by Peppers & Rogers. According to this model, businesses need to take 4 steps to build and maintain long-term 1-1 relationships with customers: Step 1: Identify - Identify customers The more you know about your customers, the more you know how to bring appropriate value and satisfy them.
|
|