For the simple reason that it is easier to stand out from

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Quite simply because any digital specialist recommends that companies develop their presence on social networks. Today, being part of the community of web giants, including Facebook and LinkedIn , is commonplace. However, this is no longer enough. It is, in fact, essential to explore other social media and thus exploit their potential. Featured in the list of the 20 most used social networks in the world, Snapchat is gaining ground and starting to become essential for businesses. Panda SEO explains everything you need to know! Why use Snapchat in your social media strategy? A social media in its own right, Snapchat is an effective communication tool.


More and more companies are now integrating it into their digital strategy to stay on top of the WhatsApp Number List trend and ensure their presence with their target audience. Since its creation in 2011, Snapchat has attracted a much younger audience, particularly compared to other social networks. In7, more than the majority of users are between 13 and 34 years old. In the United States, 86% of users are in this age group. The same year, 160 million active users and 10 billion videos viewed per day were recorded. Being a “new” social network, competition is even less intense on Snapchat. Many brands are still too busy finding a place on the biggest “traditional” social networks.






But why would this less competition work in favor of businesses?  the crowd and capture the attention of visitors . Another advantage offered by Snapchat: it is easier to highlight your assets, given that on social media, users are more attentive to details. For example, if 85% of videos posted on Facebook are viewed in mute mode, 60% of videos on Snapchat are viewed with sound. Read: 5 techniques for generating leads on Instagram advertising, Snapchat Advertising tools on Snapchat Snapchat is suitable for any business, regardless of size and industry. On the application, web marketers have several types of features that allow them to create and distribute new content to users. Among those : Snap Ads; sponsored filters; sponsored geo-filter.