What is a buyer persona and how to define it

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Indeed, defining the fears, expectations and contextual elements of your targets will allow you to build a tailor-made strategy to convince them. Read also –  At Web conversion, our Content Managers personally support you through a persona workshop to (re)define and challenge your targets . In addition to bringing an additional strategic element to your business, this meeting helps our Content to understand more closely the issues specific to your sector of activity.

Building a tailor-made editorial strategy Phone Number Data In collaboration with your team, our Content Managers design an editorial strategy aligned with your business objectives and your brand value . This approach guarantees the consistency and relevance of your content at each stage of the customer journey. The objective? Offer you content topics in various formats , which respond to the challenges and questions of your targets.




Challenged regularly, each editorial strategy offers purely SEO content (aimed at good SEO) and more expert content to demonstrate your expertise. Marie Veronesi “As a content specialist, I find dozens of article ideas for your B2B blog, always related to your customers' issues. My experience as a journalist gives me the intellectual flexibility necessary to quickly understand the issues in your sector and offer you interesting articles that will inevitably attract your targets.