The foundations to nurture your audience

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Grow your backlink profile Backlinks are essential to search engine optimization – they are one of the most important ranking factors . To attract external links to your site, you must first create original and useful content that Internet users want to share or highlight. This type of content can take many forms, from an in-depth guide to an interactive quiz. As you increase the authority of your backlink profile, you can target more competitive keywords in search engine optimization.


Increase the frequency of your searches Crawling is the basis for appearing in organic search results. Web crawlers crawl the web and report what they find to search engines, which index it and serve it up as relevant search results. Websites that publish content more often tend to have a higher Australia Phone Number Data crawl frequency, meaning crawlers visit their sites more often. SEOs like to have a higher crawl frequency because their content is discovered and indexed faster.



6. Improve your website metrics With good content, you can also improve your website metrics: Rebound rate Time on page Exit rate And more Growth metrics like bounce rate can send positive signals to search engines that your content is relevant to search. Outside of SEO, these metrics can also indicate engagement with your content, which ties back to a previous reason content marketing services help SEO – they nurture your audience.