Marketing The journey of Digital Marketing

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products and services to raising awareness about social issues. History of Digital began in the 1990s as the internet gained popularity. This period, known as Web 1.0, saw the emergence of the first search engines and the possibility of online sales. However, interaction between companies and customers was limited, and online communication was, above all, carried out unilaterally. In this context, giants such as Google and the instant messaging service ICQ emerged, marking the beginning of a new era. In 1993, an important milestone occurred with the publication of.


the first clickable ad on the web. At the same time, emails Phone Number List popular, leading to the birth of the first email marketing campaigns. The Web 2.0 era brought a more participatory internet centered on the interests of the audience, driving the emergence of social media platforms and blogs. This has allowed consumers to play a more active role in creating and sharing content online. Today, Digital Marketing continues to evolve rapidly, offering diverse.




alternative strategies, from content marketing to social media, allowing companies to actively engage with their target audience . Thus, the history of Digital Marketing is part of a constant adaptation to technological changes and public preferences, providing continuous opportunities for success in an ever-changing digital environment. Marketing Mix Concept The Marketing Mix, also known as the 4Ps of Marketing, is a set of fundamental elements to meet th.