How to retarget with Google Ads?

shahadat118

Contrary to the most pessimistic forecasts, investment in digital advertising not only has not fallen, but has experienced notable growth. This is revealed by the study carried out by IAB Spain and PwC . Of course, there is no single reason behind this trend. However, retargeting actions with Google Ads and the different remarketing strategies have a lot to do with it.

At a time when e-commerce is already established as a habit among consumers, the fact that companies intend to improve their conversion ratio should not come as a surprise. We will talk to you about how this advertising technique works below, so that you know another of the benefits of Google Ads .

Retargeting or remarketing?
The names of these two strategies are not the only thing they have in common. In fact, in both cases their objective is to re-attract customers and both techniques increase CTR and improve ROI. The method with which they achieve this is also similar, as it is based on the collection of user data. This data is used to design the campaigns that will be shown to you later.

The star factor of both retargeting and remarketing Mexico Mobile Number List with Google Ads or other platforms is extreme personalization: advertising adapted to each user is sent and they receive it on all their devices.



The difference between both techniques has to do with the way the data is collected.

Remarketing collects them organically, taking advantage of the activity of users who answer surveys, save their products on wish lists or subscribe to newsletters. All this information that the user provides voluntarily is used by companies to design personalized email marketing campaigns that adapt to the preferences, desires and needs expressed in the data.
For its part, retargeting is based on the use of tags. As the IAB glossary of terms says, this technique consists of “the use of a tag, pixel or other code to allow a third party to recognize specific users outside the domain where a certain activity was collected.” From this tag, the user's online behavior is tracked, allowing them to show them ads from sites they have already visited, product catalogs they have consulted, and even those they have left in abandoned carts.
Google Ads Remarketing
Retargeting in Google Ads: this is the process
You can do retargeting in Google Ads through just 8 steps. The first of them will be to open a Google Ads account. Take note of the following.