How to evaluate your results

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For this metric, social listening is crucial. Brand recognition Brand awareness helps estimate how much and how a brand is recognized by its consumers . Additionally, this indicator helps analyze whether the company is associated in the consumer's mind with the products or services it offers. You can also track the proportion and number of searches for your brand using tools like Google Search Console . This will allow you to answer questions like: At what point do people talk about my brand? In which countries, states or cities? Through which channels.


When you estimate the volume of mentions, you can also compare it with that Phone Number List of your competitors with software such as Buzzsumo or SEMRush. Interviews and focus groups One of the biggest challenges of measuring the health of your brand is knowing why the metrics are changing and not just estimating the numbers. To do this, it is essential to conduct interviews or work with focus groups to obtain information that enriches the statistics you obtain through other instruments. Focus groups are small groups of demographically diverse people who are selected to provide insights about a brand, product or service .





These are essential to provide context to your estimates and you can do them periodically throughout the year. It is key that there is monitoring of this strategy, since customer needs constantly evolve, as well as the way in which the company satisfies their requirements. How to evaluate your results? Very good! Up to this point in the process we have already implemented the measurement tools and collected the data , now what can we do with it? Next, let's look at some basic elements that you need to take into account when analyzing and evaluating your data. Changes over time Surveys designed to track the health of your brand should be administered periodically.