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Over half of marketing leaders of those surveyed, confirm that their company has already invested in AI. The majority of these cases involve AI tools for marketing employees to use, with of these company leaders reporting that AI makes their employees more efficient and productive, and of these marketing leaders reporting positive returns on their investment in AI tools and technology. How Marketers are Already Using AI Since the majority of marketing agencies already rely on AI and automation to varying degrees, lets investigate the top ways marketers today use artificial intelligence tools and technology.
Content Creation Of the marketing companies surveyed, report using AI for content Lebanon Mobile Number List creation. This makes content creation one of the most popular AI use cases right now. Over half of marketers use AI to generate new written content, making small edits by hand before publishing it. This can include blog articles and website content, but also social media copy, landing page CTAs, or even product descriptions. Marketers who use of three hours per piece of content—three hours that can instead be applied to researching, outreach, strategy planning, and creative brainstorming.
ChatSpot, or OpenAIs ChatGPT can respond to prompts, almost instantaneously generating new images andor written content to answer the marketers specific needs, honing results to create the right tone and messaging. Data Analysis and Reporting From assessing competitors in the same industry to identifying and analyzing niche target audiences, AI tools provide invaluable data analysis support for marketers, of whom use AI tools for data analysis and reporting. Since AI has the capacity to process monumental amounts of data extremely quickly, it can identify patterns of customer behavior and analyze trends across the marketplace. Conducting Research Research can take time, and results are not always easy to acquire. This might be why of marketing professionals utilize AI for research purposes.
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發表於 2024-2-27 17:46:38