which everything related to private data is going

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Although he warns that the debate about its usefulness is on the table of specialists, since "some studies suggest that, at the cost of gaining visibility, clicks are lost, because users obtain their answer without having to visit the website that is providing it." providing". In any case, to achieve the desired positioning through this formula, it is essential to take two factors into account: “The first is good strategic planning: you have to carefully choose which searches you want to position yourself for and, in addition, analyze whether it is feasible to achieve it.


with the resources available," highlights Gema Diego. The second is to create quality content, “focused on meeting the needs of the target audience and not going off the deep end when it comes to answering questions,” she recommends. Big Data, GA and Cook Cameroon Phone Number List eless, decision making will be much more solid. The future of SEO and content marketing goes hand in hand with numbers, it cannot be any other way. We are already experiencing the revolution with GA and we have adapted to its way of measuring, but this is not going to stop there. New technologies will make it possible to access a large amount of data and interpreting it correctly will be something that will make a difference when it comes to anticipating the sector and reducing risks. This will be especially interesting in sectors such as travel, transportation and logistics, and retail.



AI can help a lot to interpret this data in less time with the help of machine learning algorithms and we should not waste its potential. Another aspect within analytics and SEO that we cannot ignore is the fact that it will be the year in  to take a complete turn. Users are increasingly aware of personal information and digital footprint, and we will see, after many comings and goings, the disappearance of third-party cookies. These changes will mark how we receive browsing data and how we interpret it to focus SEO and content strategies. Other SEO trends in We have no doubt that the evolution of the next will bring some surprises marked by the innovations that are put into operation throughout the year.