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The message of your Email Marketing campaign Sure, shocking In two seconds our reader should be clear about what we want to tell him. visual formats rule . but of course, it is not always that easy. sometimes we have to write. a lot. If you have to write First paragraph that invites you to continue reading, short paragraphs, use bullet points, lists. make it easy for the reader. we dont have much time! . CalltoAction Always. We must make clear what we want our reader to do. Where you have to click, where you have to go to buy, where you have to register, where the event is going to be, what date you have to save.


The calltoaction has to be simple but eyecatching, elegant but persuasive . We are one Bulgaria Phone Number List step away from achieving our goal.there is no need to ruin it now. Include a CTA in Email Marketing campaigns . Always measure With a couple of key metrics we will know where we have failed and where we have succeeded , broadly speaking. If the open rates are low, lets look at the lists, at the subject and the sender. If the Click Through Rate is low, lets look at the content and the calltoactions. If we want to be careful, we will have to look at the unsubscribers, the conversions, what happens in the landings and a long etcetera. but thats it.  in the next chapter.



Learn how to do Email Marketing in HubSpot . At mbudo, we are experts in HubSpot, do not hesitate to contact us. David Romero González David Romero González More than  years of experience managing marketing teams in national and international companies. More than  years of experience implementing Inbound Marketing strategies, with a commercial focus, in BB companies. Always learning.How to maximize marketing impact, even with limited resources scroll arrow Look for.  Leonardo Fornasari Strategy Inbound Marketing maximize marketing impact .