Email to drive not only the open rate but engagement. This can be as simple as including the recipient’s first name in the subject line or contacting people on occasions such as their birthday. Also be sure to make your email from a person, not a business. You can do this by including a person’s name in the “from” section. This will ensure a name is clear to a recipient when it arrives in their inbox. You can also include a photograph so a person shows up instead of a logo like in this example from Dubsat. Dubsat email Dubsat email Automation see this list of some
top tools is also useful in personalization as it can enable behavior-triggered emails. These are emails sent based on how customers interact with your products or services. Here’s an example from Sephora’s workflow to a customer Exit Mobile Number List reaction. Sephora trigger emails Sephora trigger emails Write a Catchy Subject Line There’s no underestimating the power of a perfect subject line in your email. It’s the first thing a person sees in their inbox so taking the time to write one that’s relevant and attention-grabbing is worthwhile. There are many ways to catch someone’s attention with a headline: Get personal - as we mentioned above use a name in the subject line or refer to something that will resonate e.g. a past purchase or ebook download
Use humor - People are more likely to open an email that makes them smile or pique their curiosity. Don’t be afraid to use humor but make sure it’s something your audience will get. Include emojis - People are used to using emojis so include ones that are relevant or to emphasize your topic Use powerful language - Stay away from weak or cliched language. Look to include words that excite or invite action. Hint at the content - Your subject line should reflect the content of the email so don’t just use a headline because it worked .
發表於 2024-2-24 16:29:51
