TikTok has over one billion monthly active

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Of from their products and services? If so, then there may be some specific hues worth considering when it comes time to choose the perfect shade! To learn more about branding and color aesthetics check out more articles from Power Move Marketing Why Your Brand Should Be on TikTok June 9, 2022 Despite what you may have heard, TikTok is not just for Gen Z. TikTok is one of the fastest-growing social media platforms and a hotspot for advertisement.

Users and over 138 million active users in the U.S. (Crazy!) 57% of TikTok’s users are female and 43% are male. In regards to age, 35% of users are between the ages of 19-29 whereas 28% are under 18. Did you see those stats? This is a large range and number of potential users you could reach. Is your brand on TikTok? If not, we are here to let you in on why you should be! What is TikTok and Why Should I Care? TikTok is currently the social media platform with the most opportunities to “go viral”.





This opportunity to reach the masses comes from the way the platform was created. There is a never-ending push of new content on the users’ “for you” page. This feature is where users spend most of their time. The “for you page” is what the user is brought to when initially opening the app. TikTok says, here the user is presented with a continuous stream of videos curated to their interests. This feed is curated through a recommendation system based on user interactions, video information, and account settings. By employing this format TikTok encourages the user to stay on the app longer. Ergo increasing the chance that your content could come across their page.