Pitch as it appears on the podcast

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Original text: hat is Earned Media? 7 Ways to Get It (Author: Si Quan Ong / Original text last updated: November 24, 2020) *Full speed Note: This article is based on information as of November 24, 2020 It is translated into . Please note that articles on the Ahrefs official blog may be added to or republished in the future. Earned media refers to the publicity that comes organically from promotional activities such as press coverage, social media mentions, and search engine rankings. But why is earned media important? And how can you get more? In this post, we will discuss: table of contents Earned Media vs. Paid Media vs. Owned Media Why is earned media important?


1. Earned media is  Australia Phone Number Data often cheaper in the long run 2. Earned media is great for brand building What are some examples of earned media? tv segment Newspaper/magazine special features Niche/Industry Publications Mention on Twitter Reddit discussion review site influencer search engine How to get earned media 1. Use HARO 2. Pitch as it appears on the podcast 3. Ranking for “source” keywords 4. Do something newsworthy. 5. Participate in exhibitions 6. Submit your product for review 7.SEO Earned Media vs. Paid Media vs. Owned Media If money is exchanged at some point, it's not earned media.


       


This is paid media . Examples of this include television and radio advertising, billboards, sponsorships, and online advertising (such as Google Ads and Facebook Ads). If you have full control over your assets and channels, it's not earned media either. Owned media . Examples include those published on websites, newsletters, etc. However, not everything is so clearly defined. When it comes to things like SEO, things get a little vague. To rank on Google , you need to create content (owned media). However, you can only influence where Google ranks that content and for which keywords he ranks it for. You can't completely control it. That's why we consider SEO to be earned media. It's all about control . You can control both paid and owned media, but not earned media. And since you can't fully control (you can only influence) your ranking in Google, this is earned media.