There has been a significant change towards more economical

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beginning of the 2000s marked the beginning of electronic commerce ( e-commerce ), international platforms such as Amazon and eBay or locally - eMAG (2001), becoming more and more well-known. Initially, e-commerce was a simple extension of traditional en-retail trade, offering a limited range of products. There were few online payment options, the delivery of products was very slow and the security of online payments left much to be desired. However, the convenience of shopping from home has begun to attract a wider audience. Payment solutions have slowly become more diversified and safer, thanks to the appearance in Europe of platforms such as PayPal (2004).
  
The emergence of social media platforms, such as Facebook (2004) and Twitter (2006), brought  Special Data new opportunities for digital marketing. Companies have started to establish an online presence, not only through websites, but also through social networks. The beginning of the 2010s was marked by the emergence of en-retail trade based on omnichannel strategies, where companies began to integrate online and offline experiences to improve the consumer experience. Later, services such as Amazon Prime paved the way for the on-demand subscription model, offering fast shipping and exclusive access to specific products or online content.








The online subscription model has become popular, offering personalized experiences, delivered directly to customers' doors on a regular basis. The COVID-19 pandemic has drastically accelerated the adoption of e-commerce, turning it into an essential service today ., responsible and ecological online shopping . Consumers increasingly consider the price, personal needs and the impact of these purchases on the environment. E-commerce has come a long way since its beginnings. The first days were marked by consumer skepticism and limited options. Today, e-commerce is a multi-trillion euro industry, marked by powerful platforms, secure and high-performance systems, diversified offers and increasingly demanding consumers. e-Commerce: A data-driven ecosystem Data analysis to substantiate decisions.