The best advice is to play around with your posting

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It’s also important to consider the times your audience is going to be on the platform. Different audience segments will be on social media at different times of the day, so to do your due diligence and get in front of followers soon, your own personal posting schedule might look slightly different. You’ll also want to consider posting more frequently if you have a global audience to provide content to different time zones and countries during peak times.

It’s easy to see how a global enterprise C Level Contact List brand will need to post much more content than a small local business.  times and find a cadence that works for your brand. TikTok has roughly a billion monthly active users, so you can rest assured that there is an audience for you. Test different times and put together your own schedule to know which times are most effective for your brand. Can You Post Too Much on TikTok? There’s truth to the saying that there can be too much of a good thing. While the best posting frequency is between 1-3 times per day, some brands trying to gain a following will post up to 10 times a day, which can become excessive.



Remember, the quality of the content you create is much more important than the frequency of posting. The TikTok algorithm works differently than other platforms where you can, in a sense, “flood” your audience’s feed and ensure that they are watching your content. Understanding the algorithm is key to viral success. How Does the TikTok Algorithm Work? The TikTok algorithm starts by broadcasting your recently posted video to around 300-500 random users who might be interested based on your past videos and hashtags.