Campaign management

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On the other hand, a digital marketing manager is responsible for developing and implementing digital marketing strategies to promote a company's products or services. They work with various digital marketing channels such as social media, email marketing and search engine optimization to attract and retain customers.

A digital marketing manager also uses customer data and analytics to optimize marketing campaigns and improve customer interactions. Both roles require customer relationship management (CRM) and lead management skills. The product manager and digital mobile app designs service marketing manager must work closely with the sales team to ensure that customer data is effectively collected and managed in the CRM system.



They also need to use lead management tools to qualify leads and move them through the sales funnel. In conclusion, both the product manager and the digital marketing manager play a critical role in the success of the business. By working closely and using effective customer relationship management strategies with customers and leads.