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Retargeting.biz, the only company in Romania that brings Google Programmatic Remarketing, Facebook and Instagram Dynamic Ads and Artificial Intelligence in eCommerce, was created to address many of the problems faced by an online store. Jonathan Chippindale, Co-Founder and Chief Executive @ Holition The most important area that is usually overlooked is UX or User Experience, namely using design to make the online presence easy for customers to understand and navigate. Then shortened customer journey to payment. Then full omni-channel. Adriana Lyon-Shaw, Global Head of Marketing @ ALS marketing consultancy 1. Keyword optimization: If you want customers to find your store through organic search, you need to have the right keywords on your pages, this way you’re more likely to rank highly in the search engine results pages. 2. On-page SEO: Once you’ve done your homework on keywords, what’s next? You will have to incorporate those keywords in various locations of your site (HTML code), so it can be read by search engines.


This step should never be overlooked. 3. Link building: Authority is everything. Link building is like digital networking taking place! The more link pointing to your page the better so get the word out there! 4. Google shopping: The good thing about it is that your product’s images will be displayed at the very top of the page even before the paid ads. 5. Image Optimisation: Please, please, please don’t forget to optimise your images for online shoppers. The most important features of a product page when shopping online are: Quality of the product images View products in all available colors Alternate views of the selected item Ability to zoom into Phone Number Data the details of the product Product guides Gennadiy Vorobyov, CEO of Netpeak Bulgaria at online marketing agency Close relationships with your dev team: internal or external Mobile first, desktop second Important landing pages types in descending order: product pages, category pages, main page Clear content strategy: product descriptions, photos, reviews … and just love your customers! Flavia Anghel, Editor-in-Chief @ Brandingmag.com The taxonomy on which product discovery is based on the site is the most important. Good taxonomy is the foundation of an online store with a strong content ecosystem.



Without this, you cannot build an intuitive and easy-to-use digital architecture. The second important section consists of another type of content - more precisely, the one that presents the brand and the products directly to the user. Here you need personality and a resounding brand voice , both in the description of the products and in the format of the content (long, short, videos, pictures, etc.). This is where the third section comes in: direct interactions with the consumer . We are talking about the questions asked to the consumer, the questions asked by the consumer to the platform and all the call-to-action moments that the user encounters while exploring the site. This part of the content is becoming more and more important now that we are entering the era of artificial intelligence and the increase of interactions via chatbot to solve the buyer's problems more effectively. It's easy to think that an online store built on good technology is enough, but the 3 sections mentioned here (all based on coherent and unique content) prove that technology is just a skeleton on which a whole (and intriguing) personality is built brand.