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In any case, they will:Strive to understand the consumer mindset, andReflect that mindset in how they position products.Always with the goal of getting more “Lucys” to buy their phones. Practical Applications:Consider Nike.Their slogan—Just-Do-It—quickly introduces the company’s branding approach. They appeal actively to athletes who want to push themselves. They facilitate these connections through social features, such as the Nike Run Club and training apps.

They tap into a powerful network of influencers who embody the power of  uae dataset persistence and hard work.Their partnership with Michael Jordan—in addition to generating billions of dollars—was influential enough to warrant a film adaptation starring Matt Damon. Through these efforts, they sell $200 pairs of shoes to ordinary people.Consumers who think the way Nike does, and are willing to spend more than they need to because of that alignment.

But branding isn’t the only way to tap into buyer behavior. Amazon does it by leveraging data-driven insights in a way that no other company on the planet could match.Using advanced algorithms they have managed to automate and scale personalization in a way that effortlessly facilitates cross-sales and repeat business. Through “personalized,” recommendations based on other buyers’ behavior Amazon constantly introduces the experience of discovery to every shopping experience.