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Offering a tier based loyalty program is a great way to engage customers and keep them brand focused. upon unlocking unique and bespoke benefits, the tier based program plays on aspects of gamification which drives us to spend more to open new levels – like a game. Paid programs Increasing in popularity is the paid program. Paid programs are like memberships, where customers feel they are receiving something exclusive,
and they’re part of a community. This need for exclusivity can be the key to building Indonesia Phone Numbers 175 Million List an emotional response. And with research suggesting that emotionally connected customers spend twice as much as customers who are just satisfied with the brand, it might be a style of program worth considering. Charitable programs Another popular type of reward program is one that gives to charity.

The Body Shop is a shining example of a business that has built its ethos into its loyalty program. Structuring a loyalty program around values you share with your consumers will make it more likely that they become brand loyalists. And, according to one study it was found that millennials spend more on brands that support causes they care about. And a staggering of shoppers would switch to a brand that is associated with a good cause, given similar price and quality.
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