Google switched to mobile-first indexing

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Keeping this ranking factor in mind, it's important to constantly update your web page content or publish new content that even includes keywords like "new" or "latest news". Mobile-friendliness Since 2015 Mobile-friendliness has been a ranking factor developed for mobile usage and since 2019, when Google switched to mobile-first indexing, it has become a ranking factor for desktop as well. The recommendation is to use the Mobile Usability report, which you can find in Google Search Console, to discover if you are experiencing problems with this ranking factor. Page speed Since 2010 Page Speed ​​has been considered a ranking factor for desktop and only since 2018 has it been considered a ranking factor for mobile as well.

Over time, Google has used a number of signals to measure the speed of a website, but John Mueller stated that at the moment Google uses Core Web Vitals (CWV) to measure the speed of websites. CWV measures a web page's loading speed, interactivity and Hong Kong Phone Number Data visual stability using three metrics: Largest Contentful Paint (LCP), First Input Delay (FID) and Cumulative Layout Change (CLS). It's not enough that your web page is just fast, because Google also focuses on user experience, and that's why you need to pay close attention to this aspect as well. Very good quality content Content quality is one of the most important factors Google's ranking algorithms focus on.



For this reason, it is advisable to be very careful about the content you post and make sure that it meets the standards imposed by the search engine. To measure content quality, Google tracks: Value, originality and uniqueness: if your site's content is copied or very similar to other content online, this aspect will have a negative impact on SEO. Always make sure that the topic of the content you cover is original, valuable and includes a number of relevant keywords. Update and "Freshness": Constantly update content with new information or post different articles that are current. The more up-to-date and fresh your web page content is, the more likely it is that Google will rank it higher in searches, especially for currently relevant news or public interest trends.