What is a buyer persona and how to define it
Indeed, defining the fears, expectations and contextual elements of your targets will allow you to build a tailor-made strategy to convince them. Read also –At Web conversion, our Content Managers personally support you through a persona workshop to (re)define and challenge your targets . In addition to bringing an additional strategic element to your business, this meeting helps our Content to understand more closely the issues specific to your sector of activity.Building a tailor-made editorial strategy Phone Number Data In collaboration with your team, our Content Managers design an editorial strategy aligned with your business objectives and your brand value . This approach guarantees the consistency and relevance of your content at each stage of the customer journey. The objective? Offer you content topics in various formats , which respond to the challenges and questions of your targets.
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Challenged regularly, each editorial strategy offers purely SEO content (aimed at good SEO) and more expert content to demonstrate your expertise. Marie Veronesi “As a content specialist, I find dozens of article ideas for your B2B blog, always related to your customers' issues. My experience as a journalist gives me the intellectual flexibility necessary to quickly understand the issues in your sector and offer you interesting articles that will inevitably attract your targets.
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