Does the year only start after Carnival? Be prepared for the key dates of 2023
January may be the first day of the year for most of the year, but here in Brazil, the year only begins after Carnival. Despite the effects of economic uncertainty, which are expected to persist this year, Brazilians remain hopeful. In a survey, 85% of respondents predicted that 2023 should be better than last year, according to Ipsos data from Global Advisor Predictions 2023 from December 2022. Additionally, planning centered on significant patterns of behavior customer is the most effective way to take advantage of this optimism in the key dates of 2023. Ipsos interviewed more than 24,000 individuals in 36 countries, including Brazil, to assess consumer sentiment and deduce its implications for advertising. The fact that 80% of Brazilians want to do something positive for themselves or others this year stands out among other fascinating data. This demonstrates that human beings maintain their desire for items even in a difficult socioeconomic scenario. Even though they are more concerned about costs and looking for better options, they still want to shop for themselves and others. Therefore, it is more crucial than ever for brands to show up at the right time and with the right message. With this in mind, Google carried out a survey, using its Google Trends platform, to obtain insights and identify crucial dates throughout the year that can be used to develop more precise tactics.You can see everything here: Easter Big spikes in searches occur on Search and YouTube during holidays and special dates like Easter. In addition to trying to find out what day the event falls on and where to buy chocolate eggs, people often use these platforms to research the meaning of other Easter symbols. For example, last year, anticipation for the event began to build about a month in advance. Questions like “what is the best chocolate for making Easter eggs” saw a 300% increase in search interest in 2021, reflecting the rise in frugal consciousness that accompanies the Industry Email List recession. Mothers Day A question for the internet: what is the best Mother's Day gift? The vast majority of children nowadays search online. Searches for “gift ideas for Mother's Day” increased by more than The search for “Mother's Day souvenir” grew by 110% in when compared to 2021 in the date period. Customer inquiry about a purchase can be a golden opportunity for your company. One piece of advice is to position yourself as a resource for consumers at every stage of the purchasing process, from first meeting to final decision-making, providing not only factual information about items, availability and deals, but also engaging and thought-provoking material. to keep them thinking about you.
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May is LGBTQIAPN+ Pride Month When analyzing the last 12 months, Brazil is the 5th country in the world that most searched for “LGBTQIAPN+”, according to data from Goog. It is important to highlight that people's interest in the topic has been growing over the last 18 years. Research also reveals that inflammatory and discriminatory phrases have been eliminated in favor of more appropriate phrases. People are becoming more accepting of diversity and individuality, and as a result, issues related to gender and sexuality are becoming increasingly integrated into everyday life, according to the tech giant. Therefore, if you treat these issues as taboo, you risk losing business from a sizeable demographic. Google also highlights that your brand's commitment to diversity and inclusion should never be limited to a specific date or period — this responsibility needs to be constant and needs to be integrated with internal and external initiatives, so that your communication is truly effective and not appear opportunistic. Valentine's Day The popularity of “Valentine’s Day” as a search term has dropped dramatically since 2021, according to data from Google. On the other hand, the term “non-monogamous” has grown by more than 250% in the last five years.
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