Social media channels are also ideal for
Another very striking example concerns couples and expectant parents. This is a special situation in life that requires special needs (and products). Broken down to the essentials: After the positive pregnancy test, the nest building instinct begins. The first baby furniture such as a baby bed, changing table or first rompers and many other products are shopped there. The stroller is purchased about eight to twelve weeks before the birth. After the birth, the child seat for the car comes at some point and so on. All starting points where you can reach your customers with targeted email campaigns.And since you enjoy a trust bonus from regular customers, they are more likely Special Data to buy from you. You can read tips for your perfect email marketing in Anastasia's blog post. Social media marketing and apps Like, comment, share – many times a day. We all do that now, even if sometimes we no longer consciously do it, but just casually and quickly. Social media channels (Facebook, Instagram, YouTube, etc.) are ideal for retaining your customers. Regular customers, we are already talking about fans here, naturally follow their online shop of the heart on all channels. You can see how the Facebook pixel works and how you integrate it in Neele's video: Video: What is the Facebook Pixel and why should you use it.
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You can also use social media to classify your customers into groups with certain characteristics based on their surfing and purchasing behavior (Customer Audiences: You can read more about this in Neele's blog post.) and address them specifically with relevant content (retargeting). Customer communication . You can start a dialogue with your customers almost immediately. Even more traditional customer loyalty measures such as competitions, promotions and offers are still very popular on social media. Don't miss any more posts: THE newsletter in online marketing Do you like this blog post? If you want to regularly keep up with the latest trends in online marketing, then subscribe to our newsletter now. Over 18,000 subscribers trust us.
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