Site Factors Content Provides Value and is Original
Google has stated on several occasions that they are happy to penalize sites that do not provide anything new or useful, especially when it comes to affiliate sites. Contact Page: One of the things that the Google document that details the evaluation guidelines for a website suggests is that "there is sufficient contact information . " Just make sure your contact information matches your WhoIs. Trust in your Domain: There are many SEOs who believe in what is known as “TrustRank”. What's more, there's a recently filed Google patent titled "Trust-Based Search Result Ranking" that would seem to support this old theory. Site Architecture: A well-crafted site (such as a silo structure) helps Google organize your content thematically. In turn, this helps Google bots access and index each of the pages on your site more easily. Constant Updating: Many SEOs think that constantly updating your content, especially if you add new articles to the site, influences your rankings.
All despite the fact that Google has recently denied that they take this into account for positioning. Sitemap: The presence of a sitemap on your site helps search engines find your pages and index them more easily, improving the visibility of your Canada Mobile Database site on the web. Especially if it is a completely new website. Site Down: If your site goes down, due to server problems or whatever reason, constantly and frequently this will affect your rankings and may even cause the website to be deindexed. Server Location: Your server location affects, at least partially, where your site ranks best in different geographic areas. Which is especially important if you want to position yourself for geolocated searches. SSL Certificate: Google confirmed in its document that the use of HTTPS is a positioning factor that is taken into account. Terms and Privacy Page: These two pages tell Google that your site is a safe place and, perhaps, improve your EAT in the eyes of the search engine.
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Duplicate Meta Descriptions: Content or meta information that is duplicated can affect the visibility of your site, even Search Console usually informs you of this so that you avoid it at all costs. Breadcrumb Navigation: This is a type of navigation that helps both users and search engines better understand the architecture of the site and the classification of information, all positively influencing your visibility if you use it intentionally. Optimized for Mobile: Since more than half of the searches currently carried out are through mobile devices, optimizing your site in this way is KEY for positioning. In fact, Google penalizes sites that are not optimized for mobile traffic. YouTube: Probably because Google is the owner of YouTube, but the truth is that there is no doubt that videos receive some preferential treatment within the SERPs. We see more and more audiovisual content as an answer to a question, and it is no coincidence.
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