What this theory tells us is that it is more effective to focus your
Marketing Strategy on very specific and specific content, instead of focusing on a very diversified content strategy. Once you have identified the keywords in which you want to position yourself, what you have to do is a strategy that works and promotes the web positioning of these keywords, and in this way your web traffic will increase considerably. The objective, as I have explained before, will be to try to boost our web positioning in these keywords to the TOP of Google. Of course, at the same time you can increase and try to position new terms or keywords, and publish new content for your reading community, but never forget to take those words or terms to the top positions in Google that will be the ones that will bring the most visitor traffic to your website.Tips for your Content Marketing Strategy - Identify List Of Real Mobile Number List your main keywords To identify the keywords that have the most web traffic in your topic, you have methods: - Carry out a basic keyword study: To carry out this study we are going to use Google's keyword planner and we will seek to obtain keyword ideas from a generic list that we provide. - Carry out a concordance study: My favorite tool to do this study is SEMrush , since in a very short time we will be able to have access to a very complete list that we can download and save in Excel format. For example, if we carry out a concordance study for the term “Twitter”, SEMrush will provide us with a report of , keywords.
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Keyword matching - Analyzing the best keywords of the competition For this analysis we can also use SEMrush, and we can obtain a photo of the best keywords in which other professionals or brands are positioned, so that in this way we can find interesting keywords to include in our Content Marketing Strategy. competition analysis - Use competitive intelligence Practical Guide to Online Competitive Intelligence Competitive intelligence will allow you to foresee and anticipate the future steps of your competitors, since it is very important to have the information and knowledge necessary for decision-making.
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