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The creation of a smartphone app that guides the customer in the boarding process will be evaluated in relation to the journey phase and existing touchpoints e.g. some airports may provide their own apps for the same purpose . The high-level vision is the common reference for the entire company, the detailed maps are those on which the representatives of a single project evaluate the opportunities, always in a customer-centric and UX-centric vision shared by the entire organization . Where to start? Can Journey Map Ops be the right answer for all organizations? Let's say that it is a possible answer, and its applicability depends on organizational adaptations and above all on efficient communication flows Stickdorn for example speaks of "Journey Maps Coordinators" who deal with interdepartmental alignment . However, what we can keep in mind is that the construction of resources to map the User Experience at a company level is a continuous.Collaborative process that does not end in a limited research phase, but must be photo editing servies nurtured and kept updated to be truly useful to the objectives. of the company. Persona and Journey Map are living documents, to be cultivated with research and disseminated through good communication . Working on a specific project will lead us to learn more about the user, consequently we will update the UX resources in the company repository; all departments will be able to benefit from it in the evaluation of future projects. AND EMILI deals with strategic development and consultancy on digital channels.A good UX in the company is worth it, why not take advantage of it? Stefano Folegati Stefano Folegati Nov PM.
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User research is critical to designing a good user experience , but it comes with costs. In the case of sites and apps for internal company users, it is possible to do research while saving considerably. It's worth it. User research is an investment To have a good user experience, you shouldn't take the user for granted excellence comes from continuous customer research. We use interviews, field research, usability testing and other methods to discover habits, needs and difficulties. The most UX-conscious companies base their success on research, and not on some telepathic ability to read customers' minds.
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